Love this RG/A talk. At 30 mins in there’s a nice way of splitting up what agencies do for clients into 3 groups:
I love thinking about platforms (Nike+ etc) – far more exciting for me and far more rewarding for punters too.
Very interesting take on the type of skills we need in agencies these days. A neat chart to articulate Traditional Storytellers vs Digital peeps and Thinkers vs Do-ers. Interestingly I would put my self slap bang in the middle (dunno whether thats good or bad?!)
Full vid:
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