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JW Seasonnaires Compendium
Wall’s Ice Cream – Smile Activated Vending Machine
The world’s first smile-activated ice cream vending machine harnesses the power of facial recognition, 3G and Facebook to create an industry-leading and innovative brand experience. Smile!
- Bronze Cannes Cyber Lion – Interactive Digital Solutions
- IAB International MIXX – Gold: Digital OOH
- Campaign BIG Awards – Silver: Digital
- Campaign BIG Awards – Silver: Direct
- London International – Bronze: NEW Category
- MITX – Best of Show
- MITX – Best Use of Technology
- Digital Out-of-Home: Most innovative technology/platform
- Creative Media: Outdoor or Place-Based
- SXSW Interactive Award: Best Kiosk/Installation
- W3 – Silver: Consumer Goods
- Eurobest – Silver: Other Interactive Digital Solutions
- Econsultancy: Most Innovative New Technology
D&AD talk at Digital Pecha Kucha
Pecha Kucha is a fast and furious Japanese import. Twelve digital creatives showed 20 slides each with every slide on screen for 20 seconds. The speakers could talk about pretty much anything.
This was the fastest selling President’s Lecture in the history of D&AD:
- Daljit Singh, Digit
- Tom Bazeley, Lean Mean Fighting Machine
- Florian Schmitt, Hi-ReS!
- David Streek, playerthree
- Nic Roope, Poke
- Fred Flade, de-construct
- Sanky, AllofUs
- Tom Evans, Mook
- Laura J Bambach, Glue
- Liz Sivell, Profero
- Kevin Russell, AKQA
- Nat Hunter, Airside
Nike: Ronaldo v Bugatti Veyron
Cheeky little viral I wrote for the Nike Mercurial boot. 16m views and counting on YouTube.
Foot Locker/Nike Tuned 10
Pan-European integrated campaign for Nike/Foot Locker across TV, digital, social, guerrilla and in-store.
- FWA winning website
- 30 sec spot directed by Walter Campbell
Nike Russia – Just Do It
Integrated brand campaign to relaunch Nike in Russia. EPICA award winning campaign produced with Paul Shearer.
The Beatles.com
A website for the most famous band in the world. A digital revolution, where brand, commerce and community intersect.
Mook
I founded Mook in 1999. It went on to be one of NMA’s most respected digital agencies of the early noughties with clients including Diesel, Peroni, PlayStation, MTV, BBC, Virgin, EMI, Channel 4, E4, Reuters, The Sunday Times, Reebok and Glastonbury Festivals.
